Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping services are turning to server-side monitoring as a method to improve their data collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce added prices, it can cause higher accuracy and even more trusted information
Pixel monitoring uses an item of code to sign up conversions on your site. It's simple to establish and less susceptible to advertisement blockers.
1. Much more exact data
The standard method of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser personal privacy plans. This means that the data being sent out to Google Ads, Facebook Manager and various other platforms is less precise than it needs to be.
Server-side tracking is a much more safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys across channels.
On top of that, this sort of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more possession over the information they send out, and makes it much easier to adhere to different data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side monitoring enables companies to collect and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can help marketing experts make more enlightened advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection interruptions and unreliable results. Server-side monitoring makes it possible for companies to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side tracking allows organizations to manipulate data ROAS optimization software payloads prior to it gets to third party endpoints, boosting security and privacy. This is particularly crucial as various browsers and platforms progressively alter just how they handle cookies. For example, in iOS 14, Safari will only supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent to analytics devices like Google Analytics and Facebook Organization. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to collect data from users.
4. Easier to implement
Server-side monitoring is an information collection procedure that occurs on the web site's very own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and gives companies a lot more control over transmission, making it normally much more reliable. As a result, it's less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.